British Open Business Communication Journal

Vol. 1, No. 1, May 2016

Table of Contents

Articles

Author: Fatima Raheem

Pages:

Abstract

“Performance leads to recognition. Recognition brings respect. Respect enhances power. Humility and grace in one’s moments of power enhances dignity of an organisation”. “The real power of money is the power to give it away.” ---N-----N -N ---
- NR Narayana Murthy (Infosys, Chairman Emeritus)
Today, Corporate Social Responsibility (CSR) has become a worldwide concept whereby, organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. It is one of the most important global issues with serious challenges and implications on almost all sectors. Surging economies, including India, are coping with issues related to poverty, child rights, community welfare etc and are a hotbed for an innovative CSR scenario which is still shaping up. As India rides the wave of Economic boom and commercial success, Corporate Social Responsibility is presenting itself both as an opportunity and an important requirement for corporate to be engaged in. This will help corporate in their brand building and also contribute towards faster and more balanced growth of our society.